THE ROLE OF STORYTELLING IN INNOVATION

Dorothy Leonard, William J. Abernathy Professor of Business, Emerita, Harvard Business School, and author of "Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom," will explain how stories inspire—and kill—innovation. She will discuss not only the use of stories about famous inventions to stimulate creativity and risk-taking but also the effects of stories about innovation failure. With examples from industry, Dorothy will draw on her recent research on experience-based expertise to suggest some ways that stories can codify novel ways of thinking.

THE ROLE OF STORYTELLING IN INNOVATION.doc — Microsoft Word Document, 30Kb